L'Oreal has denied lightening Beyonce's complexion to a whiter hue in it's new ad for Feria haircolor but she certainly looks....um...different to me. The New York Post deemed that the "digital lightening" made her "virtually unrecognisable". The company said in a statement "We highly value our relationship with Ms Knowles. It is categorically untrue that L'Oreal Paris altered Ms Knowles' features or skin tone in the campaign for Feria hair color." Beyonce has been a L'Oreal spokesperson since 2001.
Previous ads and the "questionable" ad (Seen at TMZ)
You be the judge, do you believe that L'Oreal bleached Beyonce's complexion?
More importantly, how do you promote hair dye in a lace front wig?! I'm just sayin.......